Sid Stromsdorfer

Now, a local story about a local non-profit: Peacemakers Inc., San Leandro, California.

Just a short story on Peacemakers Inc. and their established identity. This is a non-profit located in the Bay Area/SF. This organization works with several school districts. Bringing down the level of violence in the classrooms and school grounds. So that the students might begin to come to school comfortable in the knowledge that they will no longer experience any form of bodily harm. They also institute educational contracts between the school, teachers, students and parents, so that the level of academic excellence can be improved upon. The three R’s – Reading, Writing, and Arithmatics.

Above you see the end result of their finished logo; its main theme taken from an earlier logo – the family unit. Taken into consideration were the colors to the logo – focusing in on crayon colors. The child held in the parent’s arm is actually the capital letter “P” from the font family: Edwardian Script. The other font used to convey the logo is: Georgia – Bold, a serif font.

There are some very clear boundries here – color and fonts when building upon a marketing piece. Most importantly, to have a consistent look across the board when putting your best company foot forward in public. Sometimes I see businesses that have invested in a logo, and the owner of the company, does not obey the ground rules that the graphic designer developed for their look and product display. It is why, when you have a logo established that a continued relationship with the designer/client is a must. Even if you the client are now building marketing material off that identity, and no longer involving the designer. Pay attention. Pay close mind to the font family that is now creating your look. Pay attention to the colors of your logo, and what you are going to produce for a marketing piece from that logo.

Below is one of many brochures that Peacemakers Inc. produced and published to get their word/work out to the school districts, mentors and corporate mentors. For its time of creation, servicable. Their previous identity, and marketing pieces were scattered in look. And the multitude of identities out there, including marketing text/theme/philosophy varied. No coehesion. Leaving an impression of company that did not have the weight, experience, and result proven product they possesed.

Here is the end result for the brochure product once client base, and logo/identity were taken into full consideration.

The interior of the brochure…

As a person contemplating work with this established non-profit, even a corporation looking to donate time with professionals/money, you might consider their cause more readily than before. Pictures, logo, and marketing text convey a thousand words. One being, we know what we are doing, we deliver and we strive forward in our mission and growth. We look forward to your active participation and partnership.